Experience Luxurious Pampering at Affordable Prices at Bashara Aesthetica
Cris Antonio |
There’s a popular saying that goes: ‘filters are great, but great skin is better.’ Indeed, no filter will make up for healthy, stress-free skin. But how does one even achieve that when we can barely manage to fit all our work in a week?
Here’s where aesthetic centers come in. A good place to get facials, laser treatments, and mani-pedis, these establishments have been steadily popping up around the City of Love. One aesthetic center, in particular, that’s been generating plenty of buzz lately is Bashara Aesthetica by Pearl Ceralbo.
Let’s see why her clients can’t get enough of her professional aesthetic services.
Luxurious Pampering at Affordable Rates
Registered nurse, entrepreneur, and mom of two Pearl Ceralbo has always shown a passion for beauty and wellness. She began as an aesthetic derma nurse and continued this line of work for seven years in Saudi Arabia.
“After years of being away from my family, my husband and I finally decided to go home for good in 2021. Bashara Aesthetica had its beginnings during the height of the pandemic. We began with a small room, one bed, and no staff, just outside our house.”
With a lot of hard work and the support of family and friends, business picked up and they were soon able to open a better location. July 2022 saw them at their current location at Commission Civil Jaro, Iloilo City. Bashara is open from Mondays through Sundays, from 9AM to 9PM, with 7PM as their cut-off for appointments.
Bashara Aesthetica offers a wide array of safe, professional aesthetic services like microneedling, CC glow therapy, carbon laser and hair removal, lash extensions, brow lamination, and classic mani-pedis, to name a few. But their clients return for micro-needling and lash extensions.
“Many of our clients with acne scars get a confidence boost after seeing results from multiple sessions of microneedling. The same could be said for those who get their lashes done. They often feel like a better version of themselves.”
As someone with a decade of experience, Pearl understands that a common misconception surrounding aesthetic centers is that they’re expensive. To combat this, she bundled their bestselling services in affordable packages.
“Our clients come back to us (and refer us to their friends and family) because we provide quality, personalized treatments - without burning a hole in their pockets.”
Indeed, whether it’s your first time or you’re a returning customer, you can feel like a VIP every time you visit Bashara.
“Being in this industry has been one of the best decisions I’ve ever made! Seeing a client’s self-confidence increase before my eyes because of a treatment gives me tremendous job satisfaction.”
On Beauty, Societal Standards, and Self-Confidence
Some people may describe Pearl as outspoken. Her no-nonsense attitude undoubtedly shines through when asked about her thoughts on natural beauty and the aesthetic industry.
“We should STOP comparing ourselves to society’s standards of beauty…All races, body shapes, hairstyles, and even stretch marks should be socially acceptable. Let’s do away with outdated beauty standards. When we do this, we can empower both men and women to be themselves without the fear of being judged.”
It’s easy to fall into the comparison trap thanks to social media. Pearl shares that celebrities have similar insecurities from time to time. Still, that doesn’t remove someone’s right to privacy.
“Celebrities and non-celebrities alike deserve privacy about their cosmetic procedures. Nobody should feel forced to disclose personal decisions. Celebrities are people, too. Just like us, they grapple with body image issues and self-esteem…”
Young or old, male or female, we can’t deny that there are parts of ourselves that we’d like to improve upon (I could certainly use a facial!). But how and where do we draw the line between being obsessed with our looks vs. simply wanting to enhance our natural features?
“What are your goals? What is your main concern? Do you understand all the benefits and possible risks of the treatment you want? Once you can answer those questions then I’d be happy to give you an effective assessment of which procedure suits you best. This is how I maintain an honest practitioner-client relationship.”
“…I believe in the psychological connection between the concept of beauty and self-confidence. Beauty makes you feel good.”
A Sustainable Outlook on Beauty and Business
When asked about how she feels about having a ‘popular’ business, Pearl laughed. She said she doesn’t believe in being trendy, as all aesthetic centers right now are still trying to keep their heads above water.
“…We just want to stay focused on our goals. I want to provide our clients with the best quality service possible, put passion in our craft, and continuously improve ourselves to be better, so more people can be #basharafied!”
Pearl acknowledges the gap between the high demand for aesthetic services and the lack of information about available cosmetic procedures. Yes, you can get lash lifts, facials, and laser treatments quite easily nowadays. But if we’re not cautious, we could encounter some inconvenient issues. Pearl and her team aim to fill this gap by adequately informing their clients about the various procedures (and appropriate aftercare) as well as being open to inquiries.
“We shouldn’t just work for money. There should be a passion, too. Our main objective should be to deliver optimal results and satisfaction to our clients.”
Her almost obsessive attention to detail coupled with her expertise makes her a silent force to be reckoned with in the industry. Though she’s only getting started. This working mom of two seems to have endless energy as she switches from business to home life every day.
“…As much as possible, I try to personally engage and interact with our clients, not only on social media but also whenever they come to visit. I make sure all their concerns are addressed.”
For Pearl, this has always been more than a business.
“I think I just have to put my values into practice and discover how I can make a difference…”
We believe she already does.
Avail their services using our promo code
Looking for a safe yet affordable way to glow-up? Bashara Aesthetica has got you covered. Visit their official Facebook page @basharaaestheticailo to book an appointment today!
Is your brand getting the attention it deserves? Collaborate with us!
www.sowenscale.asia/starttoscale
Don’t forget to SUBSCRIBE to Stories in Studios for more inspiring stories.
Cris Antonio
Cris Antonio is a freelance Copywriter, Editor, and Speaker. If she’s not writing or editing, she helps business owners and young adults build their presence on the Web.